“Coaching is the process of helping people and teams to perform at the peak of their abilities. It involves drawing out people’s strengths, helping them to bypass personal barriers and limits in order to achieve their personal best, and facilitating them to function more effectively as members of a team. In recent years, the notion of coaching has taken on a more generalized and expanded meaning. Personal coaching, executive coaching, and life coaching provide support on a number of different levels: behaviors, capabilities, beliefs, values, identity, and even spiritual. These new and more comprehensive forms — executive coaching and life coaching—can be referred to as capital “C” Coaching. Large “C” Coaching involves helping people effectively achieve outcomes on a range of levels. We guide people to learn about new environments, for instance, coach them to improve specific behavioral competencies; teach them new cognitive capabilities; mentor empowering beliefs and values; sponsor growth at the identity level; and awaken people’s awareness of the larger system or “field.” ~ Robert Dilts, author of From Coach to Awakener (2003).